Our Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from babubath.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, we collect information about the pages or products you view, what websites or search terms referred you, and how you interact with the Site (“Device Information”).

We collect Device Information using:

  • Cookies (data files with unique identifiers)
  • Log files (IP address, browser type, ISP, referring/exit pages, timestamps)
  • Web beacons, tags, and pixels (to track browsing behavior)

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing and shipping address
  • Payment information
  • Email address
  • Phone number

This is referred to as “Order Information.”

“Personal Information” in this policy includes both Device Information and Order Information.

How We Use Your Personal Information

We use your Personal Information to:

  • Process and fulfill orders (including payment, shipping, confirmations)
  • Communicate with you
  • Screen orders for fraud or risk
  • Provide customer support
  • Send marketing communications (when permitted by your preferences)
  • Improve and optimize our website, analytics, and advertising performance

Sharing Your Personal Information

We share your Personal Information with trusted third parties to operate our business, including:

  • Shopify (our ecommerce platform)
  • Google Analytics (website analytics)

We may also share information:

  • To comply with laws or legal requests
  • To protect our rights or prevent fraud

We do not sell your personal information.

Behavioral Advertising

We may use your information to provide targeted advertising.

You can opt out via:

You can also opt out at: http://optout.aboutads.info/

Your Privacy Rights (U.S. & California)

If you are a resident of certain U.S. states, including California, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of certain data sharing practices

To exercise these rights, please contact us at support@babubath.com.

We will not discriminate against you for exercising your privacy rights.

European Residents

If you are a European resident, you have the right to access, update, or delete your personal information.

We process your information to fulfill contracts (such as orders) or pursue legitimate business interests. Your data may be transferred outside Europe, including to the United States and Canada.

Data Retention

We retain your Order Information for our records unless and until you request deletion.

Cookies and Currency

By using our Site, you agree to allow cookies that store your preferences, including currency selection. This ensures prices are displayed consistently during your browsing session.

You can disable cookies through your browser settings.

Data Security

We take reasonable precautions and follow industry best practices to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Marketing Communications

If you opt in to receive marketing communications, you may unsubscribe at any time by following the instructions in our emails or contacting us directly.

Do Not Track

Please note that we do not alter our data collection practices in response to “Do Not Track” browser signals.

Minors

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs.

Contact Us

For more information about our privacy practices, or to make a request or complaint, please contact:

Babu Bath LLC
support@babubath.com